DAY ALIVE worked closely with the city of Kyoto to overhaul and renew its official tourism website, implementing effective branding of the city to attract international visitors. Content from the old site, including information about Kyoto’s temples and shrines, was integrated into the new homepage, along with all-new content detailing how to experience traditional arts, such as tea ceremony and kimono-wearing. Using Facebook to reach more people around the globe, DAY ALIVE also supported streaming video content.
・Accessible in 13 languages, responding automatically to a user’s browser settings (English, French, Traditional and Simplified Chinese, Korean, German, Spanish, Italian, Arabic, Turkish, Thai, Malay, and Russian)
・Responsive across devices
・Fast loading with the use of global servers
・Pages are automatically recommended to the user based on interest
・Facebook page and advertising
・Weibo (Chinese social media) page