Hidden away in Nagano Prefecture is the beautiful and historical Kiso Valley, little known to most international visitors to Japan. To strengthen the valley’s image as a travel destination, DAY ALIVE built an introductory site to display Kiso’s stunning promotional videos and travel resources. To better reach potential visitors overseas, we integrated Instagram and Facebook.
To strengthen the image and awareness of Kiso Valley amongst visitors from overseas.
・Strategic audience targeting, determined after surveying current visitor statistics for Japan and Nagano Prefecture
・Original content creation, divided into the categories of “Culture,” “Nature,” “Experience, and “Cuisine.” Translation into the target languages of English and Chinese (Simplified and Traditional)
・Smooth, flowing site design to display key content in an appealing and informative style
・Advertising campaigns on Facebook and Instagram to increase promotional video and site views
・Promotional video views
・Individual site visits
・Percentage of visitors who reach Kiso Valley’s portal site via this special introductory page