To broaden the international image and appeal of green, ocean-side Tokushima Prefecture, DAY ALIVE analyzed data from Tokushima’s official website, and developed a strategic branding plan. In addition, we created tourism pages for Taiwanese, Hong Kong, Thai, and English-speaking potential visitors, gathering many new page fans to form the foundation of the website’s inbound promotion hereafter.
・Data analysis, KPI determination
・Drafted strategy & measures to be taken
・Cover image and logo design